← Spray Tan Guides

1. Step 1

   Decide what the name has to communicate

   Write down your operating model before brainstorming: mobile spray tan, home studio, salon suite, booth renter, bridal specialist, competition tan artist, or multi-artist studio. A name like 'Glow on the Go' signals mobile convenience, while 'Bronze Room Studio' signals a fixed appointment location. The name should match how clients will actually book you.

2. Step 2

   Build a short word bank

   Create three columns: outcome words (glow, bronze, golden, sunless), service words (spray tan, airbrush tan, mobile tan), and location or personality words (your city, neighborhood, founder name, luxury, bridal, sport). Combine one word from each column, then remove anything that sounds generic, hard to say, or too close to another local studio.

3. Step 3

   Check Google Maps before you fall in love with it

   Search your city plus the top two name candidates. If the first page already has similar tanning, beauty, lash, or medspa brands, keep going. Local search rewards clarity, but it can also confuse clients if your name is nearly identical to an established studio nearby.

4. Step 4

   Verify the domain, Instagram handle, and booking slug

   Check the .com domain, Instagram handle, TikTok handle, and the booking-page slug you want clients to type. You do not need every channel to match perfectly, but the core phrase should be consistent enough that a client can search it after seeing your business card, Google profile, or Instagram reel.

5. Step 5

   Avoid names that create avoidable legal or trust risk

   Skip celebrity names, competitor names, protected product names, and anything that promises medical, permanent, or UV-free safety outcomes you cannot substantiate. Do a basic state business-name search and trademark search before printing signage. For legal certainty, ask a business attorney before filing or rebranding.

6. Step 6

   Test the name with booking intent

   Say the name in three client sentences: 'I booked with [name]', 'My spray tan is at [name]', and 'Search [name] spray tan on Google.' If clients cannot spell it, remember it, or understand that it is a spray tan business, the name is making marketing harder than it needs to be.

7. Step 7

   Lock the name into your booking system and profiles

   Once the name is final, make it consistent in your Bronzly booking page, Google Business Profile, Instagram bio, SMS sender language, service menu, cancellation policy, and client emails. Consistency helps clients trust the booking flow and gives search engines one clear entity to associate with your reviews, photos, and appointment page.