MindBody vs Bronzly: Which Is Right for Spray Tan Artists?

Feature Comparison

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Pricing Comparison

MindBody's published pricing starts at $129/month for the Starter tier. That figure does not include per-booking processing fees, which are charged on top of the monthly subscription depending on your payment processor and plan configuration. Studios booking 60 or more appointments per month typically pay more once per-booking charges are factored in.

Bronzly's Solo plan is $19/month with a 1.99% platform fee and no per-booking charges. Stripe processing fees are separate and passed through at cost (~2.7%+5¢ in-person). At 60 appointments averaging $65, the Bronzly platform fee adds $77.61 — subscription plus platform fee totals roughly $97/month, with Stripe processing additional (plan for ~$175–$205 all-in). MindBody's comparable tier runs $150–$300 depending on volume and plan configuration.

MindBody pricing sourced from mindbodyonline.com, verified 2026-05-23. Bronzly pricing verified at bronzly.app/pricing, 2026-05-23.

What MindBody Does Well

MindBody has been the dominant booking platform for wellness businesses for over two decades. That longevity means deep integrations, a large consumer marketplace, and a feature set that covers an enormous range of service types.

• Multi-service scheduling

  If your studio offers spray tanning alongside massage, float therapy, yoga, or other class-based services, MindBody handles mixed-service scheduling in a single platform. Bronzly does not.

• Consumer marketplace visibility

  MindBody operates a consumer discovery marketplace. New clients can find your studio directly through the MindBody app without you running ads. This comes at a cost — marketplace commissions — but for businesses that rely on discovery traffic, it has real value.

• Class and membership management

  MindBody's class scheduling, waitlists, series passes, and membership billing are mature and reliable. If your business model depends on recurring membership revenue across multiple service types, MindBody was built for that use case.

• Established integrations ecosystem

  MindBody has integrations with marketing tools, payroll systems, and analytics platforms built up over years. For businesses with complex operational stacks, that integration depth matters.

Where Bronzly Wins

If you've ever lost a client because they forgot to rinse on time, or had to write Fitzpatrick type in a notes field, or paid a per-booking fee on every single appointment — these are solvable problems. They just require software that was built with spray tan service delivery as the primary design constraint, not an afterthought.

• Rinse reminders — native, not a workaround

  Bronzly sends automated rinse reminders after every spray tan appointment. Timing is configurable per appointment type. This is a first-class feature, not a hack built on top of generic appointment reminders. MindBody has no equivalent.

• Fitzpatrick skin-type tracking per client

  Every Bronzly client record stores Fitzpatrick type (I–VI), solution preferences, and full tan history. Before an appointment, you see exactly what worked last time. MindBody's client fields are generic — you can put Fitzpatrick data in a notes field, but it is not structured, searchable, or surfaced automatically.

• Bronzly Gold dual-currency loyalty — built in

  Bronzly Gold is a native loyalty program with two earning currencies: one for bookings, one for referrals. It is included in the platform, not a third-party add-on at additional cost. MindBody offers loyalty features but typically through integrations or higher-tier plans.

• No marketplace commissions, no per-booking fees

  Bronzly charges a tiered platform fee (1.99% Solo / 1.69% Pro / 1.49% Studio) with no marketplace commissions. Stripe processing fees are passed through at cost with no Bronzly markup. Your clients book directly with you — no discovery tax, no per-booking fees.

• AI receptionist on Studio plan and above

  Pro and Studio plans include an AI receptionist that handles booking inquiries, reschedule requests, and FAQ responses without you picking up the phone. For solo artists or small studios, this effectively functions as a part-time front-desk staff member.

• Native iOS and Android client app

  Clients book, manage appointments, and track their Bronzly Gold balance through a native mobile app — not a web wrapper. The app is included on all plans.

Who Should Choose Each Platform

Migration Guide: MindBody to Bronzly

Moving from MindBody to Bronzly takes most studios less than one business day. The process is designed to move your client list and appointment history without requiring you to rebuild everything manually.

1. 1

   Export your MindBody client list

   In MindBody, go to Clients → Client List → Export. Download the CSV. Include client name, email, phone, visit history, and package balances.

2. 2

   Get Started with Bronzly

   Create your Bronzly account at bronzly.app. Solo gives you access to the included plan features, and paid checkout happens during signup.

3. 3

   Import your client CSV

   In Bronzly, go to Clients → Import → MindBody CSV. The import tool maps MindBody's column format automatically. Review the preview, confirm the mapping, and run the import. Most lists of 500 or fewer clients complete in under two minutes.

4. 4

   Set up appointment types and rinse reminder timing

   Create your appointment types (1-hour session, express tan, maintenance) and configure rinse reminder timing for each. Most studios use 8–12 hours post-appointment for initial rinse reminders.

5. 5

   Notify existing clients

   Send a one-time email to your client list with your new booking link. Bronzly provides a template. Most studios see 70–80% of active clients complete rebooking within the first week.

6. 6

   Cancel MindBody before the next billing date

   MindBody bills monthly. Cancel before your next renewal date to avoid an additional charge. Keep your MindBody export CSV for 90 days in case you need to reference historical data.

Full migration documentation is at bronzly.app/how-to/migrate. If you hit a data mapping issue, book a free migration call and we will walk through it with you.

Frequently Asked Questions