Boulevard is a polished enterprise-grade booking platform for luxury multi-service salons and spas. Bronzly is a purpose-built spray tan platform priced for solo artists and small studios. If you are a spray-tan-first business, the price-to-vertical-fit ratio decisively favors Bronzly. If you are a multi-service luxury salon with spray tan as one line, Boulevard's breadth and brand polish carry the day.
Last verified: 2026-06-11 — pricing and feature priorities confirmed against published sources.
Choose Boulevard if:
Choose Bronzly if:
| Feature | Boulevard | Bronzly |
|---|---|---|
| Starting monthly price | $140/mo annually or $176/mo monthly per location (Essentials) | $19/mo (Solo) |
| Pricing transparency | Sales-led for Premier+ | Published all tiers |
| Per-booking fees | Generally none | None |
| Transaction fee | Varies by processor | 1.99%–1.49% platform fee + Stripe at cost |
| Self-serve entry point | Sales-led demo | Solo plan, self-serve |
| Spray-tan rinse reminders | No | Yes — solution-strength aware |
| Fitzpatrick skin-type tracking | No | Yes — structured + warnings |
| Tan history per client | Generic appointment history | Full solution + depth + photos |
| Native iOS + Android client app | Yes — brand-tier polish | Yes — branded per studio |
| AI receptionist | Limited | Studio plan and above |
| Loyalty / rewards program | Yes — generic | Bronzly Gold dual-currency |
| Complex commission splits (multi-staff) | Yes — enterprise-grade | Basic on Studio+ |
| Multi-location support | Yes — core feature | Studio plan |
| Vertical focus | Luxury multi-service salon and spa | Spray tan only |
| Best fit business size | 10+ staff luxury establishment | Solo artist to ~5-artist studio |
Boulevard's published salon and spa pricing starts at $140/month per location when billed annually, or $176/month monthly, for the Essentials plan. Premier and Prestige cost more. The platform's price positioning reflects its target market: established salons, spas, medspas, multi-location businesses, and teams with multi-service operations.
Bronzly's Solo plan is $19/month with no per-booking commissions. Pro is $49/month and adds deeper automation. Studio is $99/month and adds multi-artist workflows. Start on Solo, then upgrade when you need more automation. Paid checkout happens during signup.
Boulevard Essentials
$140/mo annual
$176/month on monthly billing. Premier and Prestige priced higher.
Bronzly Solo
$19/mo
No per-booking commissions.
Boulevard pricing sourced from joinblvd.com/pricing, verified 2026-06-11. Exact pricing varies by location count, plan tier, billing cadence, and add-ons. Bronzly pricing verified at bronzly.app/pricing, 2026-06-11.
Boulevard is genuinely strong at what it is designed to do. Dismissing it for the wrong business size would be a mistake; the platform serves the luxury multi-service salon segment with impressive depth.
Enterprise-grade salon operations
Complex commission splits, tipping logic, staff time tracking, payroll exports, and inventory management built for multi-staff operations. If you run 10+ stylists with commission overrides on retail and service mix, Boulevard handles it natively.
Brand-tier client experience
Boulevard's client-facing booking flow is polished to luxury-brand standards. For businesses where the client journey is part of the brand promise, that polish matters and the platform delivers consistently.
Multi-location operations
Multi-location reporting, cross-location client portability, location-level staff management, and central brand control are mature features. Chains and franchises use Boulevard for exactly this reason.
Sales-led implementation support
Sales-led onboarding is overhead for a solo operator but it is the right model for a luxury salon migrating off legacy software with complex historical data. Boulevard's implementation team is experienced.
For spray-tan-first studios under the luxury-multi-service threshold, Bronzly wins on vertical fit, price, and time-to-value. The wins are concentrated where spray tan workflows diverge from generalist salon assumptions.
Price-to-vertical-fit ratio
A solo spray tan artist can start at $19/month on a platform that does exactly what they need — rinse reminders, Fitzpatrick tracking, tan history, and spray-tan-specific client workflows. The same artist on Boulevard pays materially more for a feature set tuned to a different business size.
Solution-aware rinse reminders are native
Boulevard does not send solution-aware rinse reminders. Generic appointment reminders, yes — but rinse timing depends on solution strength and color depth, a spray-tan-specific calculation that Boulevard's generalist reminder engine does not perform.
Fitzpatrick tracking with contraindication warnings
Bronzly stores Fitzpatrick type as a structured field and fires warnings when a service selection looks risky for the phototype. Boulevard treats client fields generically.
Online signup, transparent pricing
Sign up online, import your CSV, start booking — all in under a day, no sales call required. Boulevard's enterprise positioning means a longer sales cycle and less upfront pricing clarity.
AI receptionist tuned for spray-tan inquiries
Pro and Studio plans include an AI receptionist with qualifying questions specific to spray-tan inquiries — special occasions, depth preferences, prior tan history, Fitzpatrick capture. Generalist AI assistants do not have this tuning.
Bronzly Gold dual-currency loyalty
Two earning currencies (cash dollars + upgrade credits) protect margin while rewarding repeat clients. Boulevard's loyalty features exist but follow generic single-currency mechanics.
Boulevard is the right call for:
Bronzly is the right call for:
Migrating off Boulevard is straightforward for a spray-only studio. Most of Boulevard's deeper service-specific data (hair color formulas, facial protocols, multi-staff commission history) is not relevant to a spray-tan business and does not need to migrate. Standard client and appointment data migrates cleanly via CSV.
Export your Boulevard client list
Settings → Data Export → Clients. Download the CSV. Include client name, contact, appointment history, and any prepaid package balances.
Start with Bronzly Solo
Sign up at bronzly.app. Card required when choosing a paid plan; upgrade when you need paid automation.
Import the Boulevard CSV
Clients → Import → CSV. Bronzly auto-maps Boulevard's column structure. Review preview, confirm mapping, run import. Lists under 500 finish in two minutes.
Configure spray-tan workflows
Set appointment types with solution strength and color depth. Configure rinse reminder timing per type. Enable Bronzly Gold loyalty. Most studios complete this in 30 minutes.
Notify existing clients
Send a one-time email with the new booking link. Template provided. Most spray- only studios see 70-80% of active clients rebook through Bronzly within the first week.
Cancel Boulevard before next billing
Boulevard contracts may be annual. Check your renewal terms — for many studios the right strategy is running both platforms in parallel for one billing cycle while the migration stabilizes, then cancelling Boulevard at next renewal.
Full migration documentation at bronzly.app/how-to/migrate. Free migration call available if you'd like guided help.
Boulevard's published salon and spa pricing starts at $140/month per location when billed annually, or $176/month monthly, for Essentials. Premier and Prestige tiers cost more. The platform is positioned for established salons, spas, medspas, and multi-location operators, and pricing reflects that broader operational depth.
For a solo artist or small spray-only studio, yes — Boulevard's feature depth is designed for multi-service luxury salons running 10+ staff, with priorities like complex commission splits, multi-location reporting, and brand-tier client experiences. A spray-tan-first business typically uses 20% of Boulevard's features while paying for all of them.
Boulevard is built for general luxury salon and spa use — hair, color, nails, lashes, brows, massage, facials, spray tan. Spray-tan-specific features like solution-aware rinse reminders, Fitzpatrick tracking with contraindication warnings, and tan history per client are not part of the standard feature set. Boulevard's strength is breadth and brand-tier polish across many service types, not depth in any single service vertical.
Bronzly has a Solo plan, then Solo at $19/month, Pro at $49/month, and Studio at $99/month. Boulevard's published Essentials plan starts at $140/month per location when billed annually, or $176/month monthly. A spray-tan-first studio on Bronzly gets a feature set tuned to spray tan workflows; Boulevard gives broader salon and spa operations tooling.
Boulevard makes sense when the business is a multi-service luxury salon or spa — hair, color, lashes, facials, massage, with spray tan as one of several service lines. The platform's brand-tier client experience, mature commission structures, and multi-location capabilities matter at that scale. For spray-tan-first businesses below the luxury multi-service threshold, the price-to-vertical-fit ratio favors a spray-tan-specific platform.
Yes. Bronzly accepts CSV exports from Boulevard. Standard client fields (name, contact, appointment history) map directly. Boulevard's deeper service-specific fields (hair color formulas, facial protocols) are not relevant to a spray-tan operation and do not migrate. Most spray-only migrations complete in under a business day.
Full access to your plan. Spray-tan-specific feature depth at a fraction of luxury- salon platform pricing. Cancel before upgrade and you owe nothing.